Cotton vs Kraft vs Glassine: Which Packaging Paper Fits Your Brand

At a glance

• Cotton paper: soft, breathable, natural texture; best for premium fashion and organic brands.
• Kraft paper: strong, matte, recyclable; best for shipping, mailers, and eco-friendly retail.
• Glassine: smooth, semi-transparent, grease-resistant; best for small products that need visibility and protection.

How to decide

• Prioritize presentation → cotton or glassine.
• Prioritize strength and cost → kraft.
• Need food safety or grease resistance → glassine.

Pro tip

Many brands combine materials: a glassine inner sleeve inside a kraft mailer gives protection plus a premium unboxing feel.